"Too often we enjoy the comfort of opinion without the discomfort of thought." ~John Fitzgerald Kennedy
Thursday, November 08, 2007
Commercial Conspiracy
I just noticed something about TV that I haven't noticed before. It is possible that this has been going on for a long time, but I don't watch enough tv to catch it. I do, however, watch The Office. So right after The Office tonight, Scrubs was coming on. What I noticed was that there was no break whatsoever between the two shows. No commercials, no nothing. As soon as the final scene ended on The Office, before I reached for the remote and turned off the tv, Scrubs was already starting. It seems to me that several years ago, ok maybe 10 years ago, the standard was to have one commercial break during a 30-minute show and one break in between shows. Today, there are at least two commercial breaks in a 30-minute show and no breaks in between. So I guess the brilliant marketing people have realized that (1) if you have commercials during a show, people are more likely to sit through them, and (2) if you don't have commercials between shows, people are more likely to get hooked on the next show and then watch more commercials during that one. Am I the only one who thinks this is a conspiracy? I did not fall for it this time because I think Scrubs is a stupid show, but if I had nothing better to do, I might just sit and get hooked into one show after another all night long. Be careful, they are out to get you. And then after you watch tv all night long, you will go out and buy a new cell phone that you don't need, or a new and improved tv so you can watch more commercials and see them more clearly.
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